Ad / media and T-shirt campaign written as consumer letters in response to California's health care crisis via Governor's proposed state budget cuts. Branding = paint home health care professionals in situations that are as real as they are memorable. (Dissolving the age-old stigma that caregivers and their clients are society's time, money and attention wasters). Designed to launch at the California State Democratic Convention April 15 - 18 2005. ©Tia Dobi
Improve your text life. Hire a copywriter. So you can find new business, reinforce your brand, outwit your competitor, secure a market share.& Literally sell more stuff.
posted by Tia Dobi at 7:37 PM
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